Other work / Independent concepts

A space for
what if.

Self-initiated ideas, experiments in 3D, and brand worlds in the making. A place to explore new tools and develop future case studies.

01 / Concept in development

Puma, imagined
on the court.

An independent concept exploring a tennis-focused Puma brand experience around the US Open.

The starting idea: create 3D objects in Blender and Rhino, then explore how they could shape the identity and atmosphere of a tennis event.

Self-initiated speculative project. Not commissioned by or affiliated with Puma or the US Open.

Planned case study

From an idea
to a world.

01 / The question

Define the concept

Explore the audience, event premise, and creative direction behind the idea.

02 / The exploration

Build in 3D

Develop objects and visual studies using Blender and Rhino.

03 / The experience

Bring it together

Explore how the objects, graphics, and event touchpoints could work as one experience.

Renders, process notes, and final applications will be added as the project develops.