Behind the
campaign.

Creative thinking.
Every detail, delivered.

I work at the intersection of strategy, storytelling, and execution in my current role doing digital fundraising and content at VoteShift.

CURRENT / VOTESHIFT / OCTOBER 2025–PRESENT

Stories that connect.
Campaigns that move.

Digital Fundraising & Content Coordinator

I help progressive candidates and causes turn their priorities into digital fundraising and content across email, SMS, and social media.

Working alongside strategists and designers, I write fundraising copy, coordinate content calendars, and produce video and graphic content. I help plan donor journeys and rapid-response campaigns, then use performance data to refine the next message.

01 / FUNDRAISING

Write with purpose.

Values-driven storytelling that balances urgency, personalization, and a clear call to action across email and SMS.

02 / CONTENT

Bring the story to life.

Shooting, editing, captioning, and distributing video and graphic content in collaboration with design and strategy.

03 / COORDINATION

Keep every channel connected.

Content calendars, multi-touch donor journeys, and rapid-response campaigns that keep messaging consistent.

04 / PERFORMANCE

Learn from the response.

Reviewing opens, clicks, conversions, and average donation size to inform messaging, timing, and audience segmentation.

Across the VoteShift team

Some campaigns and organizations our team supports. This roster reflects VoteShift’s client work; my responsibilities vary by project.

  • April Kigeya
  • BEA
  • Cat Clayton
  • Christian Menefee
  • City of Birmingham
  • City of Memphis
  • Common Defense
  • David Weinberg
  • GIPL — subcontract work
  • Jon Rosenthal
  • Nashville Health
  • Philip Ensler
  • Sheila McNeil
  • SEIU California — subcontract work
  • SEIU Nevada — subcontract work
  • Tracey Steele
  • UAW
  • Vicente Gonzalez
  • Youth Civic Accelerator
PREVIOUS / BERLINROSEN / FEBRUARY–NOVEMBER 2024

From the brief
to the mailbox.

Campaign creative, account management, and production developed with the BerlinRosen Campaigns & Creative Services team.

Luis Mata bilingual campaign mail with colorful collage typography
LUIS MATA / 2024Creative developed with the BerlinRosen team
01 / THE ROLE

One foot in the creative.
One eye on the details.

As a Junior Account Executive on BerlinRosen’s Campaigns & Creative Services teams, I helped connect the idea on the page to the work it took to produce it.

From February to November 2024, I refined direct-mail and social messaging, participated in client strategy sessions, and partnered with strategists, designers, copywriters, and production staff. I also managed timelines, budgets, purchase orders, vendor coordination, and print production.

Creative collaboration

Messaging development, creative consistency, and collaboration on the brand, style, and direction of campaign pieces.

Account & production

Keeping feedback, budgets, schedules, and production moving together, from the initial brief through final delivery.

Selected work created as part of the BerlinRosen team. My role combined account management and creative collaboration; design was a shared team effort.

02 / SELECTED CASE STUDIES

The thinking.
The finished piece.

A closer look at the visual systems and formats across the work.

Luis Mata

2024 / DIRECT MAIL
Luis Mata — selected campaign artwork

A visual identity with energy and personality.

THE CONTEXT

Luis Mata’s story as an immigrant from Mexico shaped this bilingual campaign introduction, connecting his background with the community he was running to represent.

THE CREATIVE

Bright colors, hand-lettered phrases, and torn-paper textures draw on the energy of lucha libre, presenting Luis as a community hero. English and Spanish work together throughout the design to tell his story.

MY CONTRIBUTION

As a bilingual Mexican creative, I translated the Spanish version and brought cultural context to the telling of Luis’s immigrant story. Alongside BerlinRosen designers, I refined messaging, collaborated on creative direction, and coordinated the path to production.

Explore the artwork
Luis Mata / 1Luis Mata / 1
Luis Mata / 2Luis Mata / 2
Luis Mata / 3Luis Mata / 3
Luis Mata / 4Luis Mata / 4
Luis Mata / 5Luis Mata / 5
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Luis Mata / 7Luis Mata / 7
Luis Mata / 8Luis Mata / 8
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Luis Mata / 10Luis Mata / 10
Luis Mata / 11Luis Mata / 11
Luis Mata / 12Luis Mata / 12
Luis Mata / 13Luis Mata / 13
Luis Mata / 14Luis Mata / 14
Luis Mata / 15Luis Mata / 15
Luis Mata / 16Luis Mata / 16
Luis Mata / 17Luis Mata / 17
Luis Mata / 18Luis Mata / 18
Luis Mata / 19Luis Mata / 19
Luis Mata / 20Luis Mata / 20
Luis Mata / 21Luis Mata / 21
Luis Mata / 22Luis Mata / 22
Luis Mata / 23Luis Mata / 23
Luis Mata / 24Luis Mata / 24
Luis Mata / 25Luis Mata / 25

Michelle Hinchey

2024 / DIRECT MAIL
Michelle Hinchey — selected campaign artwork

Helping people picture what comes next.

THE CONTEXT

We worked on mail for Michelle Hinchey’s re-election covering housing, utility costs, the environment, and Proposition 1. For the housing piece, we wanted to give people a picture of what her work could make possible.

THE CREATIVE

We worked with an outside artist who drew the restored house by hand. Paired with a photo of the abandoned building, the drawing let people imagine it becoming a home again. It gave Michelle’s housing message something concrete: a glimpse of what could come next with her re-election.

MY CONTRIBUTION

I worked with the BerlinRosen team to help bring these pieces together, contributing to the creative and coordinating production. The housing piece brought our team’s work and the artist’s drawing together to help tell that story.

Explore the artwork
Michelle Hinchey / 1Michelle Hinchey / 1
Michelle Hinchey / 2Michelle Hinchey / 2
Michelle Hinchey / 3Michelle Hinchey / 3
Michelle Hinchey / 4Michelle Hinchey / 4
Michelle Hinchey / 5Michelle Hinchey / 5
Michelle Hinchey / 6Michelle Hinchey / 6
Michelle Hinchey / 7Michelle Hinchey / 7
Michelle Hinchey / 8Michelle Hinchey / 8

Summer Lee

2024 / MAIL & PRINT
Summer Lee — selected campaign artwork

One recognizable system. Multiple formats.

THE CONTEXT

The supplied work spans a palm card, a poster treatment, and longer-form mail layouts.

THE CREATIVE

Black and gold, oversized typography, and portrait-led layouts carry across formats. A map-based piece and a problem-and-solution layout organize more detailed information while retaining the same identity.

MY CONTRIBUTION

I worked with BerlinRosen designers on this collection, bringing creative collaboration and account support to a program with multiple formats.

Explore the artwork
Summer Lee / 1Summer Lee / 1
Summer Lee / 2Summer Lee / 2
Summer Lee / 3Summer Lee / 3
Summer Lee / 4Summer Lee / 4

Thomas Horrocks

2024 / DIRECT MAIL
Thomas Horrocks — selected campaign artwork

A candidate story carried through a series.

THE CONTEXT

The supplied program includes biography-led pieces, issue-focused layouts, and contrast mail.

THE CREATIVE

The biography pieces repeat navy and gold, condensed typography, and the paired “Pastor” and “Patriot” theme. Other pieces use distinct visual treatments, including a broken-piggy-bank metaphor, while keeping a clear headline hierarchy.

MY CONTRIBUTION

I helped work on these pieces with the BR design team. The collection shows the range of creative and production work supported within the broader mail program.

Explore the artwork
Thomas Horrocks / 1Thomas Horrocks / 1
Thomas Horrocks / 2Thomas Horrocks / 2
Thomas Horrocks / 3Thomas Horrocks / 3
Thomas Horrocks / 4Thomas Horrocks / 4
Thomas Horrocks / 5Thomas Horrocks / 5
Thomas Horrocks / 6Thomas Horrocks / 6
Thomas Horrocks / 7Thomas Horrocks / 7
Thomas Horrocks / 8Thomas Horrocks / 8
Thomas Horrocks / 9Thomas Horrocks / 9

Wendy Dant Chesser

2024 / DIRECT MAIL
Wendy Dant Chesser — selected campaign artwork

A flexible system for a substantial body of work.

THE CONTEXT

The supplied collection moves from biography and a personal letter to education, economic development, endorsements, and contrast pieces.

THE CREATIVE

Serif headlines, gold and navy accents, and community photography establish the candidate identity. The contrast pieces introduce collage, document textures, and a puzzle motif as a separate visual treatment.

MY CONTRIBUTION

I collaborated with the BR team on these materials. My wider role connected messaging and creative consistency with budgets, timelines, vendors, and final print production.

Explore the artwork
Wendy Dant Chesser / 1Wendy Dant Chesser / 1
Wendy Dant Chesser / 2Wendy Dant Chesser / 2
Wendy Dant Chesser / 3Wendy Dant Chesser / 3
Wendy Dant Chesser / 4Wendy Dant Chesser / 4
Wendy Dant Chesser / 5Wendy Dant Chesser / 5
Wendy Dant Chesser / 6Wendy Dant Chesser / 6
Wendy Dant Chesser / 7Wendy Dant Chesser / 7
Wendy Dant Chesser / 8Wendy Dant Chesser / 8
Wendy Dant Chesser / 9Wendy Dant Chesser / 9
Wendy Dant Chesser / 10Wendy Dant Chesser / 10
Wendy Dant Chesser / 11Wendy Dant Chesser / 11
Wendy Dant Chesser / 12Wendy Dant Chesser / 12
Wendy Dant Chesser / 13Wendy Dant Chesser / 13
03 / BEHIND THE MAIL

Good creative takes
careful coordination.

01

Connect the brief

I joined strategy conversations and helped translate campaign priorities into messaging and creative direction with the team.

02

Develop the piece

I refined copy and collaborated with designers, writers, and strategists to keep the message and visual direction aligned.

03

Keep it moving

I managed timelines, budgets, purchase orders, and vendor coordination across the project workflow.

04

Carry it to production

I coordinated print production and delivery, keeping the finished materials aligned with the approved scope and schedule.

Audience planning was part of the conversation.

I worked with the team on the intended mailing universe and how each piece fit the broader program. The case studies here focus on the finished creative and my production responsibilities; specific recipient criteria and delivery plans are not documented in this portfolio.

04 / CAMPAIGN INDEX · 2024

A season of
many moving parts.

Some campaigns and organizations I supported with the BerlinRosen team.

Explore the campaigns
Pat Ryan
Maxwell FrostNon-election support
Ruwa Romman
Leaders We Deserve
Amanda Edwards for Congress
Sarah Klee Hood for New York
Gillen for New York
Kim Keiserman
More supplied work & reference pieces

Additional pieces from the supplied archive. Items marked for attribution review are presented separately from the 2024 case studies.